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CrowdStrike

Channel Marketing Manager (Remote)

1 month agoRemote

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We're looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.



About the Role:

If you are a talented Channel Marketing professional that is passionate about partners, committed to delivering results, and looking to join one of the hottest companies in the security industry, CrowdStrike has the perfect position for you. We are looking for a Channel Marketing Manager, Strategic Partners based remotely in the United States to develop, plan, execute, and deliver a pipeline through joint partner marketing initiatives with a select group of strategic partners.

This individual will be responsible for the planning and execution of partner marketing strategy, campaigns, and enhancing our brand with strategic partners in support of the company's sales and growth goals. With a strong marketing and channel background, this role will act as a subject matter expert for marketing-with, selling-through and enabling these partners in Americas. Additionally, this individual will work with a cross-functional team to further develop partner marketing strategies to drive demand and deliver pipeline to the regions.

The successful candidate will have excellent organizational skills and the proven ability to work and communicate cross functionally and with our partners.

What You'll Do:
  • Define annual joint marketing and enablement strategies, objectives and measures of success with a select group of strategic partners that increases awareness, market share, and thought leadership to drive sales growth through partners.
  • Document plans with these partners and support executive business reviews, dashboard and reporting.
  • Develop and implement scalable partner demand generation programs in collaboration with the regional field marketing teams to build pipeline, awareness, and engagement in support of partner sales growth, expanding market share, and pursuing pipeline targets. Activities include both in-person and virtual that are collaboratively executed regionally, depending upon the prospects and customer targets.
  • Define and support the execution of the "partner to" strategy to increase awareness, market share and enablement of partner sellers.
  • Build relationships with and work closely with regional field marketing teams and regional alliance managers to develop go-to-market plans that create and accelerate demand with these partners.
  • Work with a virtual cross-functional team of product marketing, sales enablement and field marketing managers to ensure overall execution against strategic objectives and priorities.
  • Set partner marketing targets and contribution goals to the business. Set metrics, analyze data, and be accountable for achieving the targets.
  • Manage MDF budget and funds to ensure partner investments deliver pipeline and ROI.
  • Be an internal advocate for partners among key stakeholders.
What You'll Need:
  • 8 years of relevant work experience in marketing with high-technology companies.
  • Minimum 3 years channel marketing experience working with solution providers and technology alliance partners.
  • Expert understanding of how to drive business and marketing with and through the partner community.
  • Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred.
  • Thorough working knowledge of best practices in digital marketing and social media and strong written and verbal communication skills with an innate attention to detail.
  • Experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals.
  • Excel at cross-group collaboration with experience gaining consensus and driving deliverables with individuals inside and outside the organization.
  • Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
  • Individual contributor with experience managing programs and budget that aligns with marketing and sales goals and objectives.
  • Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Ability to manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule.
  • Strong creative thinker and problem solver, driven by a bias for action.
  • Willing to travel up to 25% to be onsite with partners to meet with sales leaders, partners, and attend events (when applicable).
  • Bachelor's degree in marketing, business, communications, or relevant field of study.
  • Knowledge and experience with a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and events.
#LI-Remote

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Benefits of Working at CrowdStrike:
  • Remote-first culture
  • Market leader in compensation and equity awards
  • Competitive vacation and flexible working arrangements
  • Comprehensive and inclusive health benefits
  • Physical and mental wellness programs
  • Paid parental leave, including adoption
  • A variety of professional development and mentorship opportunities
  • Offices with stocked kitchens when you need to fuel innovation and collaboration
We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact Recruiting@crowdstrike.com , for further assistance.

Job ID: CrowdStrike-R14766
Employment Type: Full Time