We are seeking a highly skilled and motivated social measurement leader to join our Media Intelligence and Analytics team at Meta. As a social measurement manager, you will play a crucial role in analyzing social media data and metrics to gain and distill insights that inform strategy. As a manager, you will need to use your knowledge to transform raw data into insightful information. Your expertise in social media analysis will be instrumental in providing valuable insights to shape our on platform strategies.
Social Measurement Manager, Media Intelligence & Analytics Responsibilities:
- Analyze channels engagement.
- Report on insights for creators we activate for different initiatives and events.
- Identify online customer habits and suggest means by which to broaden our audience.
- Conduct in-depth research and analysis of earned social media conversations, competitive intelligence, and audience segmentation to inform media intelligence initiatives.
- Advise teams on their social media activity and activations.
- Collaborate with cross-functional teams, including media analysts, researchers, and product managers, to identify business needs, define key performance indicators (KPIs), and provide data-driven recommendations.
- Conduct ad hoc analysis to identify patterns, trends, and anomalies in media data, and generate actionable insights to optimize media strategies and campaigns.
- 8+ years of work experience at a PR agency or in-house
- Bachelor's degree in Media Studies, Marketing, Data Analysis or a related field.
- Proven understanding of social media platforms (such as Facebook, Twitter, Instagram, LinkedIn) and their functionalities.
- Demonstrated analytical skills with the experience to interpret complex data and translate it into actionable recommendations.
- Familiarity with data visualization tools and techniques is a plus.
- Proven experience as a Social Media Analyst, Digital Analyst, or similar role, preferably in a media, technology, or news organization.
- A master's degree is a plus.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.